The Chesapeake Fire & Ice Festival, presented by Preston Automotive, is Feb. 14 – 16, 2020. Visit www.fireandicefest.com to learn more.

Reminder: The Ice Block Party is Friday, Feb. 14 | 4-9 p.m. Take advantage of the added foot traffic in downtown Easton by staying open late!

Fire & Ice Marketing Opportunities & Information

The festival will feature dozens of ice sculptures spread throughout Easton’s historic district. The weekend festivities will include family fun activities throughout, complementary events, entertainment, music, seasonal sales and more!

Sponsors of the festival will take advantage of our extensive marketing of the event. Each sponsored sculpture includes your company logo and information on our website and with your ice sculpture at the festival. Our featured sponsors will be included in our marketing across many different channels and you’ll have space with your ice art at the festival in downtown Easton.

Chesapeake Fire & Ice Media KiT

We make it easy for sponsors, local businesses, and community partners to support the Chesapeake Fire & Ice Festival by sharing information provided in our media kit.

Logos & Images

Click the images below and save them to your computer. Use them in your own marketing campaigns.

Social Media Posting Tips

Leading up to and during the Chesapeake Fire & Ice Festival, create buzz online about the event. Include specific details about the special promotions and things going on in your business the weekend of the festival.

1) Posts with pictures get more attention than posts without.

2) Tag relevant partners and organizations to reach a larger audience.

3) It is Valentine's Day AND Presidents' Day weekend. Use the holidays and the event to draw people into your store.

REMINDER: We are bringing lots of ice and it's plenty cold out. Be creative with promotions and ideas that focus on fire and warmth (get people inside your place of business)

4) Update your cover pictures and/or social media logos to include event images & logos.

5) Do live videos to show what you have coming up and to share what is happening during the event.

6) Follow, like, comment, and share other Easton business posts related to the festival.

7) Add the Discover Easton Chesapeake Fire & Ice Festival Facebook event to your business Facebook page.

8) Don’t forget to follow up after the event and continue posting pictures and stories from the weekend.

9) Don’t forget to contact us about special events happening during the event so we can post them on the website, social media, and newsletters.

Social Media & Digital Advertising

We have an engaged social media presence on Facebook, Instagram, and Twitter where we share events and market the Town of Easton. Our audience is active in our community, show an interest in Easton, or have visited us in the past. They are likely to continue to spend time and money in Easton.

Direct Email Audience

Social Media Followers

Unique Listings Online

Monthly Page Views

Where we Advertise

We advertise Easton events and tourism throughout the year and have great relationships with local media groups. Below are some of the advertisers and organizations we will use to promote the Chesapeake Fire & Ice Festival and our event sponsors.

Festival Marketing Timeline

The marketing for the festival began this past summer and is increasing as we get closer to the Feb. 14 festival kick-off. Featured sponsors will be included in nearly all festival marketing and receive perks of partnering with us on our inaugural event.

Summer 2019

Festival Announced

-Facebook Event Created
-Press Release Sent to Regional Publications
-Radio & Interviews
-Logo Winner Selected
-Newsletter Announcing Event
-Festival Website Online

Summer 2019

October 2019

Paid Promotions Begin

-Social Media Paid Advertising Starts
-Initial Digital Marketing Campaigns Launched
-On-Site Promoting of the Festival at Local Fall Events
-Event Partners Announced
-Full-page advertising in What’s Up Annapolis and What’s Up Eastern Shore begins. To extend through March 2020.
-Complimentary Event Promotions Begin
-First Print Advertising Campaigns Sent

October 2019

November 2019

Festival Preview

-Preston Automotive Group Announced as Presenting Sponsor
-900 Pound Ice Sculpture Carved During Waterfowl Festival, viewed by thousands in attendance
-Social Media Campaign with Preview Sculpture Event
-Paid Advertising in Print Media Expands
-Advertising in Drop Publications
-Radio Interviews
-Newsletter Campaign to Businesses & Tourists
-Website Updated with Event News, Schedule, & Sponsor Information
-Digital Campaign Budget Increased

November 2019

December 2019

Marketing During the Holidays

-Advertising Begins in Local & Regional Newspapers
-Rack Cards & Flyers Produced/Distributed with Sponsorship Information to Date
-Promoting the Festival at all Christmas in Easton Events and during First Night Talbot
-Advertising Continues and Increases Across all Platforms (Radio, Print, Digital, Social Media, etc.)

December 2019

January & February 2020

Home Stretch

-Final Press Releases Sent Announcing Sponsors & Schedule
-Television Advertising & Interviews
-Weekly Radio Commercials & Interviews About the Festival & Sponsors
-Discounted Advertising Co-ops for Local Businesses
-Website Includes Sponsor Info & Festival Guides
-Media on Site During the Festival
-Maps & Festival Brochures in Distribution
-Each Sculpture Includes Sponsoring Business Information
-Promotion Space at the Festival all Weekend for Featured Sponsors
-Banners with Logos at the Festival all Weekend for Featured Sponsors

January & February 2020

February & March 2020

After the Festival

-Press Releases Sent Thanking our Sponsors & Recapping the Festival
-Television Advertising & Interviews
-Radio Interviews Thanking our Sponsors
-Social Media Sharing the Festival Images & Fun
-Thank You Advertising in Local Newspaper & Print Media
-Newsletter to Thank Our Sponsors & Recap the Festival

February & March 2020

“We’re thrilled to partner with Discover Easton for an event unlike any the town and community of Easton has seen before. It’s going to be an experiential marvel!”

James Houck

What’s Up? Media Editorial Director