Below you will find images, social media ideas, and more to help you market your business during First Weekend.
The Facebook First Weekend Event will be posted on our @DiscoverEaston page a week prior to each date. Please like, share, and add the event to your Facebook business page for maximum exposure. Join the discussion on the event page to promote what you have going on during First Weekend. Don’t forget your hashtags!
Leading up to, and during First Weekend, create buzz online about the event. Include specific details about the special promotions and things going on in your business.
1) Posts with pictures tend to do better than post without.
2) Tag relevant partners and organizations to reach a larger audience.
3) Use hashtags to reach a larger audience and to organize all First Weekend posts.
Hashtags You Can Use:
#firstweekend #skipthecart #discovereaston #shoplocal #shopsmall
4) Update your cover pictures and/or social media logos to include First Weekend images/logos for the week. (see below)
5) Do live videos to show what you have coming up and to share what is happening during the event.
6) Follow, like, comment, and share other Easton business posts related to First Weekend.
7) Add the Discover Easton First Weekend Facebook event to your businesses Facebook page.
8) Don’t forget to follow up after the event and continue posting pictures and stories from the weekend.
9) Don’t forget to contact us about special events happening during the weekend so we can post them on the website.
Use these options to share info about First Weekend. Pair them with fun pictures and tweak these examples to fit your business audience.
Day of Posts:
#firstweekend starts today! Support small businesses in Easton by shopping here this weekend.
Come support the places you love during First Weekend! #discovereaston #skipthecart
Week of Posts (change the xxx with dates for the event):
#firstweekend is xxx-xxx in Easton! Come see us!
#firstweekend starts Friday! Come enjoy our galleries, shopping, dining, and so much more! #discovereaston
Support Us Posts:
Come support us and your favorite Easton businesses on #firstweekend. We have tons going on in town. Visit discovereaston.com for details!
When you #shoplocal, you are supporting the small businesses that support our community. Support us all during #firstweekend in Easton.
First Weekend Preview Posts:
#firstweekend is coming! Go to discovereaston.com and see how you can participate and support our Easton businesses. #discovereaston
Join us on the #firstweekend of every month for new art exhibits, great food, and shopping events throughout Easton!
Click the images below and save them to your computer. Use them in your own marketing campaigns.
Visit our Discover Easton marketing page for information about our other advertising opportunities.
