Wild Birds Unlimited Nature Shop

EASTON, MD –Tim and Rhonda Matterson have big plans for the backyards in the Easton area. Rhonda and Tim want to make each one of them a fine dining experience that offers only the freshest, highest quality food – for birds that is.

“We have been very busy these past months preparing to open the newest Wild Birds Unlimited, signing a lease agreement on our new location and completing franchise store owner training in Carmel, Indiana,” stated Matterson.

“The Bird Crew” from left to right, Rhonda Matterson, Owner, Tim Matterson, Manager, Linda Ball, Sales Associate

The new store is located at 8223 Elliott Road Suite 25 in the Shoppes of Easton. Matterson worked with Kimco Realty to negotiate the terms of the lease.

While attending franchise store owner training, Matterson learned various operational aspects of a specialty retail business.

“Not only do you have the backroom operations of managing staff and inventory, but you also have the front room and ensuring that every customer has an exceptional shopping experience. We really encourage our customers to come in and chat about the birds that are coming to their backyard,” Matterson explained.

Tim and Rhonda Matterson are new to specialty retail; Tim’s background is in the Supply Chain Management industry and has a Bachelor’s Degree in Business from College of Notre Dame. He has always wanted to have a small business to own. Rhonda’s background is in Nursing. She has a Bachelor’s Degree in Nursing from College of Notre Dame. She has always had a passion for backyard birds since childhood. “We chose Wild Birds Unlimited because we love the fact that they focused on us being the right fit and not just someone who wants to own a franchise. And, they focus on education for the community and us as the franchisees. They make wanting to own a small, locally owned business so enjoyable,” stated Matterson.

“We are Certified Birdfeeding Specialists who can help customers attract the birds they want according to their yard and habitat, the time of year and our region,” said Matterson. “We can also help with potential nature problems such as squirrels eating your bird food.”

Ribbon Cutting with the Talbot Chamber of Commerce and “The Bird Crew”

Wild Birds Unlimited, located in Easton, MD is part of the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 300 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Visit our Web site at www.wbu.com/easton and our Facebook page www.facebook.com/wbueaston/.