The Easton Business Alliance is proud to announce and welcome Jeff Lankford as its new Marketing and Events Coordinator. In this role, Jeff will provide aid in the planning and execution of new and recurring marketing campaigns as well as events in the Town of Easton. He will collaborate with business owners, volunteers, and community stakeholders in an effort to enhance and promote the culture and business community in the Town.
“We are extremely excited to welcome Jeff in as our new Marketing & Events Coordinator,” Easton Business Alliance manager Ross Benincasa said. “Jeff’s background in events management will be key to working with our businesses and residents to bring new, exciting events into our downtown.”
Lankford has accepted the new position after working in the hospitality industry for over 15 years. Most recently he held a number of management positions at the Aspen Wye River Conference Center with Marriott and Wyndham International. During his time at the Aspen Institute he oversaw numerous events, fundraising efforts, social gatherings, and high-profile conferences. Lankford led a number of committees developing promotional materials and advertising campaigns for the conference center. He helped to establish them as one of the premiere destinations for Mid-Shore weddings as well as worked on many expansion and renovation projects with the Aspen Institute.
Lankford is eager to begin collaborating with small business owners on new events for the Town of Easton. “I was excited to learn about the position of Marketing & Events Coordinator, and thrilled to be offered the job,” Lankford said. “It is exciting to be a part of my hometown’s growth while supporting local businesses. I cannot wait to collaborate with our community members to see what new ideas and fun events we can bring to Easton.”
About Easton Business Alliance: EBA is a marketing, promotion and events non-profit organization operating as a member of the Mid-Shore Community Foundation. The mission of EBA is to enhance, promote and preserve the vitality of Easton’s independent merchants which benefit business owners, residents and visitors; and to bring awareness to the Town’s historical roots and lifestyles.